Customer acquisition · Built before you pay

The whole system that brings customers to your door.

Not just ads. We build the ads, the after hours capture, the follow up and the review engine as one system, and we build all of it before you pay us anything. After that you pay the value of one first appointment, once per qualified lead, up to a cap we agree before we start.

Get a free time audit See what we build

What this costs you, in full

to build it. Ads, capture, follow up and reviews, before you pay us anything

qualified lead is the only thing that ever triggers a fee

markup on your ad spend. It goes straight to Google or Meta

cap, agreed first. Past it, every lead is free

We agree what counts as a qualified lead in writing, in your words, before anything goes live. You are never billed for the rest.

What we build

Four parts, built as one system

Most of these get sold separately, which is why they usually don't work. An ad that fills a form nobody answers is a wasted ad. We build the whole chain so nothing you pay for leaks out the other end.

We agree the goal

Before anything gets built we write the task down with you, how long it takes now, and what finished looks like. If we can't agree on that, we'd rather not start.

We build it

You keep working. We don't need your team sitting in workshops, and we don't replace software you already pay for.

You decide if it worked

Two weeks in you tell us whether it does the thing we agreed. If it doesn't, we both walk away and nobody owes anything.

Paid ads that put you in front of local buyers

Google and Meta campaigns targeted to the areas you actually serve, managed and adjusted on your behalf. We run them in your ad account, not ours, so the history and the data stay yours.

An AI voice agent that answers when nobody can

Calls landing after hours get picked up, qualified and booked instead of going to voicemail. It takes the details and says what it is. It never pretends to be a person on your team.

Follow up and CRM that runs without anyone remembering

Every enquiry gets an immediate reply and a sequence that keeps going until they respond. Bookings confirmed, reminders sent, and your pipeline showing what actually happened.

A review engine that keeps you findable

Happy customers asked for a review at the right moment, automatically, so the thing local buyers check before calling you keeps improving instead of sitting still.

What it is costing you

You are probably not short of interest.
You are short of a system that catches it.

Most businesses your size lose customers in the gaps rather than at the start. An enquiry arrives at seven in the evening and waits until morning. A form gets filled in and nobody calls back for two days. Somebody meant to ask for a review and forgot.

Spending more on ads does not fix any of that. It just pushes more people into the same leaky chain. We build the chain first, then turn the traffic on.

Book a free time audit

What the research says

39%

of Australian small businesses spend more than six hours every week navigating red tape.

Australian Chamber of Commerce and Industry

42%

say compliance is having a negative impact on how the business operates.

ACCI, 2025 Business Conditions Report

40%

spend more time stuck in the books than growing the business.

Dext, Built for Bigger Things, Censuswide, June 2025

31%

of financial management at the average Australian small business is still done by hand.

Dext, Built for Bigger Things, Censuswide, June 2025

ACCI, 2025. Dext, Built for Bigger Things, Censuswide, 500 Australian businesses, June 2025. These describe Australian small business generally, not any one industry, and not your firm.

Typical jobs

Where customers go missing
between interest and booking

These are the shapes of job that come up most often in firms that run on it. None of them are case studies, they're descriptions of the work.

Visibility

Not being found at all

Local buyers searching for what you do and finding somebody else, because you are not in front of them where they look.

After hours

Evening and weekend enquiries

Calls and forms landing outside staffed hours, answered and booked instead of waiting for the next working morning.

Speed

First response time

The gap between an enquiry arriving and somebody replying, closed without adding a person to your payroll.

Qualification

Enquiries with nothing attached

The details you always end up chasing, asked up front, so what reaches you is a real enquiry rather than a name and a number.

Follow up

People who go quiet

A sequence that keeps going after the first attempt, rather than a list somebody meant to work through.

Reputation

Reviews nobody asks for

The customers who would happily leave one, asked at the moment they are most likely to say yes.

What this actually costs you

The terms, in full

upfront. We build the whole system before you pay us anything at all.

thing triggers payment: a qualified lead that reaches you. Nothing else does.

retainer. No monthly fee, no minimum term, no invoice in a quiet month.

cap, agreed before we start. Past it, every lead the system brings you is free.

You carry none of the build risk

The ads, the capture, the follow-up and the review system all get built before you owe us anything. If none of it ever produces a lead, you never pay us.

We only get paid when you do

Our fee is the value of one first appointment, charged once per qualified lead. If the lead is worth nothing to you, it costs you nothing.

We agree what counts as qualified

In writing, before anything goes live. Wrong area, wrong service, tyre kickers and duplicates are not leads, and you are not billed for them.

The system stays yours

Built in your ad accounts and your CRM, under your logins. Past the cap it keeps running and keeps bringing you leads, at no further cost.

Questions

The things people ask
before they say yes

What counts as a qualified lead?

We agree it in writing before anything goes live, in your words, for your business. Wrong area, wrong service, duplicates and people who were never going to buy do not count, and you are not billed for them.

Who pays for the ad spend?

You do, and it goes straight to Google or Meta from your own account. We do not mark it up and we do not touch it. Our fee is separate and only triggers on a qualified lead.

What happens once we hit the cap?

Nothing changes except that you stop paying us. The system keeps running in your accounts and keeps bringing you leads, and they cost you nothing from that point.

Does the voice agent pretend to be a person?

No. It says what it is. Trying to pass it off as human is the fastest way to annoy somebody who was about to become a customer, and it isn't a line we'd want to cross anyway.

Can we take just one part of it?

You can, and sometimes that is the right call. Be aware that the parts prop each other up, so ads without the capture and follow up behind them is the version most likely to disappoint you.

How do I know it will actually work?

You don't, at the start. That's what the two week window is for. We write down what finished looks like before we begin, and if it isn't doing that after two weeks, we both walk away and you've paid nothing.

What happens if it breaks later?

Automations break when the tools underneath them change. We fix anything we built for the first 30 days as part of the build. After that you either have someone technical who can maintain it, or we agree a small monthly amount to keep it running.

Who owns it when we're done?

You do. It runs in your accounts, on your tools, under your logins. If we stop working together it keeps running, and we're not holding any part of it hostage.

What happens to our data?

It stays in the systems you already use. We don't copy client records out to anywhere of ours, and we'll sign whatever confidentiality agreement your firm normally uses before we get access to anything.

What does it cost?

It depends on what the task costs you now, which is why the audit call comes first. The rule is that the quote sits under the value of the time recovered. If it can't, we'll tell you rather than sell you something that doesn't pay for itself.

How long have you been doing this?

Six months, with a small number of clients, and we'd rather say that plainly than dress it up. It's the reason there's nothing to pay upfront and a two week walk-away. You aren't being asked to trust a track record. You're being asked to give us two weeks.